THE  ACTION PLAN

LINCOLN FINANCIAL

Retirement is synonymous with 'slowing down', but people don’t want to slow down when they retire. They want to keep doing what they love. So we ditched the term “retirement” all together. Because this next generation doesn’t need a retirement plan, they need an action plan.

ECD: Nazly Kasim, Israel Garber

AD: Stephen McManus

I did the art direction for all of the OOH placements

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