Real New Yorkers Stay Amazing
NYP HEALTH ADVOCACY
NYP wanted to do more than treat people for a health issue, they wanted to promote healthy habits. So we helped New Yorkers realize how healthy their everyday routine can be by making small changes. We leaned into relatable truths about what it means to be a New Yorker, and pared these insights with a health stat.
OOH
Credit
ECD: Taras Wayner
CD: Jon Cochran, Alice Burton
AD: Stephen McManus
CW: Sophia LoBiondo
#1 Transplant Program
People didn’t know NewYork-Presbyterian’s transplant program is the largest and most experienced in the nation. We decided to bring both patients and doctors to the forefront of our spot, connecting their powerful stories to the hospital that gave them a second chance.
CTV
Credit
ECD: Taras Wayner
CD: Jon Cochran, Alice Burton
AD: Stephen McManus
CW: Sophia LoBiondo