THE ACTION PLAN
WITH RICH ROLL
We built a four-part content series pairing Rich Roll's unscripted, in-motion interview style with guests who've built entire identities around staying in the game: Andre Agassi, Walker Hayes, Morgan Housel, Sarah True. The conversations happen mid-activity, so the financial planning message lands the way Rich Roll's audience actually receives it: as part of a life well lived. The goal was simple — get people to see retirement as an active chapter worth funding, not a finish line.
ONLINE SERIES
Credit
ECD: Israel Garber
AD: Stephen McManus
CW: Sophia LoBiondo
THE ACTION PLAN
GENERAL CAMPAIGN
Retirement is synonymous with 'slowing down', but people don’t want to slow down when they retire. They want to keep doing what they love. So we ditched the term “retirement” all together. Because this next generation doesn’t need a retirement plan, they need an action plan.
OOH
Credit
ECD: Nazly Kasim, Israel Garber
AD: Stephen McManus
CW: Sophia LoBiondo